is intensifying its use of social media networks.
With the tagline “Challenging people of faith to advance the common good,” is beginning to utilize social media platforms like Facebook and Twitter more and more. created its Facebook page in late 2010 and began tweeting in late October 2011.

Previously, posted only one of its new stories each day to its Facebook page. Now, all new stories at will be shared throughout the day on the EthicsDaily.comFacebookpage. will also tweet about each of the day’s new stories at the EthicsDaily.comTwitterpage. Staffers RobertParham and CliffVaughn and contributing editor BrianKaylor will each tweet, via their own accounts, throughout the day on items of interest.

To help highlight the increased use of social media like Twitter, the homepage has incorporated a Twitter news feed that carries real-time updates from the Twitter accounts of Parham, Vaughn and Kaylor. Whenever one of them tweets, the content immediately shows up on the homepage of

“That’s a simple way to keep the homepage fresh and stocked with links to items of interest elsewhere,” said Vaughn, managing editor and media producer for

The homepage also carries standard icons and links to pages at various social media sites: Facebook, Twitter, YouTube and Vimeo.

Additionally, all articles now allow for sharing, via icons at the bottom of each article, on several platforms: Facebook, Twitter, email, WordPress, ShareThis and StumbleUpon.

Still absent from article pages is the ability to leave public comments. has preferred and still prefers direct feedback in the form of emails, with discussion and comment housed off-site on another platform (e.g., Facebook). is committed to using its social media platforms to challenge people of faith to advance the common good. That commitment drives the sort of information and content platforms will carry.

“My tweets will include cultural comments, moral critiques, notes on goodwill Baptists, nods to other goodwill faith members, alerts about events and initiatives, appraisals of religion gone bad, praise for religion that advances justice and seeks the common good,” wrote Parham,’s executive editor, in a recenteditorial titled “I Have Decided to Follow Jesus … and Tweet.”

Parham tweeted live from events at the Baptist General Association of Virginia’s annual meeting in Richmond Nov. 8-9, where the new documentary on faith and immigration, “GospelWithoutBorders,” was screened on two occasions.

Vaughn’s tweets tend to focus on culture and media, whereas Kaylor’s messages often highlight the collision of faith and politics. began an e-newsletter in 2000, and it still delivers daily summaries of articles to pull folks back to the site for content. But e-newsletters are fading, and new push-pull technologies and platforms are claiming ever more ground.

“One of the hinges for social justice is moral redundancy,” wrote Parham in a recenteditorial. “As companies advertise constantly, social justice advocates must draw attention over and over again to issues that require redress.”

Whether posting or tweeting, is committed to drawing attention to issues that matter. is an imprint of the Baptist Center for Ethics. BCE was founded in 1991 to equip congregations and congregational leaders. It launched in 2002 and began producing educational videos and documentaries in 2006.

Click here for a primer on Twitter and here for a primer on Facebook.

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