Is Your Church Doing Mission or Marketing?

I believe there is nothing more significant that a Christian can do than introduce a fellow human being to the message and person of Jesus. There is no more important task for a local church than to help people discover and become faithful followers of Jesus. This is...

Lesson from Super Bowl Ads: How to Market Love

The Super Bowl is the one night of the year when I actually want to watch the commercials. With the ad spots going for top dollar, this is the time when new and creative advertising is offered to the viewing public. The theme I saw running through the ads this year...

Why Your Church Can Throw Out Its Marketing Plan

I am not against intentional marketing efforts by churches. Using social media, mass media and even old-fashioned print media can be helpful. It’s just that they are less helpful than disciples of Jesus pursuing an authentic, vitalized faith. Before a church...

Which Religions Tend to Hold Cultural Dominance?

The class will please come to order. Our text today is “The Law of Cultural Dominance,” formulated by David Kaplan in “Cultural Evolution,” published 52 years ago, and noticed too little since. I find online that I quoted it in a scholarly...