by Sam Davidson | Mar 12, 2009 | Opinion
Peter Shankman’s book does for events and publicity what Seth Godin’s books do for brands and companies. At the end of the day, no matter what you’re working on, it better be remarkable to get people talking. And, you’ll never have a shot at...
by Robert Parham | Jul 18, 2002 | Opinion
Got a problem? Blame the press. Facing a crisis? Finger the media. Caught in a moral crunch? Claim reporters suffer from blindness, meanness or anti-religious bigotry. In every situation of scrutiny and criticism, always point away from the organization and toward the...
